Doing a cost benefit analysis of anything that you are planning on spending a certain amount of money on for the purposes of benefiting your business is quite important once all has been said and is now out of the way. The reason behind this is that it can help you ascertain whether or not spending this money is a good idea in the first place, and once you know the benefits of a certain service that you were planning on investing in you will have a good idea of how it can improve your financial circumstances than might have been the case otherwise.
Now, for any plastic surgeon that wants to start a practice or clinic of their very own looking into search engine optimization benefits can often be quite advantageous. For one thing, SEO will connect you to a massive list of customers all of whom would most likely be very interested in the services that you claim you can offer to them. Getting more patients is always a good thing since this would help you to earn a lot more revenue and if this revenue exceeds the expenditures related to your business then it might result in a vastly superior profit margin which you can use to finance a highly luxurious life for yourself as well as for the loved ones that depend on you as a caregiver or provider.
You can still attempt to run a business without SEO but it would be unnecessarily difficult, and since SEO is relatively affordable when you compare it to the revenue it can generate there really is no reason for you to avoid checking it out.